Child Care Business Plans – Building the Case to Investors


Consider the business plan that you must create for your new child care business as a persuasive, logical argument that uses a specific, formal structure. The business case you must present includes a description of the opportunity, the means you have to take advantage of the opportunity, the methods you will use, and the results you expect to achieve. Each piece is geared towards supporting the case for the business’s success and, therefore, for investors or lenders to put money in.

Opportunity: Industry, Customer, and Competitor Analyses

Detailing the opportunity includes three key sections. The overall situation and child care industry forces you will have to deal with are covered in industry analysis, the intended customer demographic and need is covered in the customer analysis, and the weaknesses of current and future competitors serving that need is the competitor analysis. Together, the data and analysis you include in these sections should show a reader that you understand the job at hand won’t be easy, but have nonetheless spotted a true, specific opportunity for a new child care center.

Means: Management Team

The management team you describe, including yourself, should provide readers with confidence that the skills, experience, and drive needed to succeed are available to the company. The means to fill all of the key functional roles (staff training, administration, sales and marketing) should be either covered by the skills of the management team or explained with a plan for strategic hiring. Biographical descriptions of team members should focus in on the skills and experience that is relevant to the business opportunity only.

Methods: Operations and Marketing Plans

You must next detail what tactics the company will use when launched. The operations plan should describe the major functional areas of the child care business and specific ideas you bring to the company to be more efficient than the competition. The marketing plan should bridge the gap between your child care center’s proposed services and the customers’ needs by showing how you will make parents aware of your business and win their confidence.

Results: Financial Plan

Finally, the financial plan shows what the results will look like in numbers such as children cared for, revenue brought in, operating cost, and net profit. Within these numbers, investors need to see enough profit to either fuel future growth to new locations, position the company for a strategic sale, or to allow for significant dividends to be paid out over time. An opportunity that cannot be acted upon profitably is no good for a business plan or an investment and you must show how this will work within your financial model.


Children Caring For Parents and Avoiding Medical Errors


Children caring for parents often assist in keeping track of their parent’s health records. This can be a daunting task as many seniors see multiple physicians who may prescribe several medications for a variety of conditions. Keeping good medication and medical records can help prevent dangerous medical and medication errors. Sometimes they do this by hiring a caregiver to come to their home, but others will often drop their parents off at a senior daycare on the way to their job and pick them up at days end.

There are many in home care services that are offered by independent companies who most often have to be licensed to provide senior assistance services in the home.

Those assisting seniors can help them keep an updated medication list (including over the counter medications) on a computer or in a notebook. An updated list makes it easier for everyone since the first question most doctors ask for is the patient’s list of medications and any changes since they were last seen. Even if they are not available for every appointment, the caregiver can ask about any changes and update and print this list for their parent. Expirations might also be followed to avoid trying to get a renewal for a much needed prescription.

Another good record those providing parent care will want to keep is a good medical history that includes conditions, past surgeries, hospitalizations, Dr.’s names numbers and emergency contact information. These types of lists are vital for emergency visits as well.

They can take these lists to every Dr.’s appointment along with a list of any other issues they or their family may want to address. These simple steps empower the medical professionals providing geriatric care, those caring for their parents and most importantly the seniors themselves.

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